TASK 1

• Studio: Imaginary Forces
• Sequence Designer: Arisu Kashiwagi
• Year of release: 2015

 

 

“Director and motion graphics designer Arisu Kashiwagi was lead designer on the title sequence for Marvel’s Jessica Jones, which, like the Anne with an E titles, uses paintings brought into the 3D space to convey something of the essence of the show’s protagonist.

For the initial concept design, Arisu and the team at Imaginary Forces sought to depict the nature of Jessica’s work as a private detective, sneaking around and peeping through the windows of Hell’s Kitchen. “A lot of the compositions are designed to carry a voyeuristic tone,” she tells us. “The vignettes would be blocked by some object in the foreground or enclosed inside a door or window. So you never saw the scene in full; it was always a partial view surrounded by a sea of black negative space.”

Jessica Jones is a dark story of a human psyche damaged by trauma and abuse – Jessica has PTSD and drinks heavily – so the team looked for ways to hint at the vulnerable aspects of her character.

“We asked ourselves, what does PTSD look like? How would the world look through her point of view? From there, I explored a direction where layers of paint were smeared across various vignettes in Hell’s Kitchen. Paint became the driving visual metaphor for Jessica Jones’ blurred visions, and acted as a transitional element between the scenes. Incorporating negative space was intentional – it symbolised pockets of her blackout.””

 

Purpose:

As a title sequence this clip is very entertaining. It does not inform us of any of the actors/producers/directors. I feel this sequence was made to grab the attention of the audience and to let them knot that this film is full of suspense and mystery.

Target Audience: 

The Audience for this clip would range from cinema to television audience. In terms of age i feel the target audience for this sequence is definitely adults. The clip does come across as violent in some parts when we see a shadow of someone being stabbed.

Tone:

The tone of this sequence is very dark, with deep grays, reds, purples and greens being used to amplify the intensity and sense of mystery. Also, the graphics are made to look quite gritty, with a lot movement designed to have rough textures and mediums.

Pacing:

The pacing of this sequence is slow in some parts, with a lot of the movement in slow motion. But there are parts that are sped up, particularly in the transition from one scene to another.

Genre:

I feel this clip could fall under multiple genre categories, including, Thriller, Crime Thriller, Mystery, Suspence.

Balance Between Word and Image:

There are no words in this title sequence

Style of Visual Imagery:

The style of visuals in this sequence is very rough and gritty, almost like a messy painting. This works very well for this type of motion graphic as it adds to the suspence.

Sound Design/Soundtrack:

The soundtrack perfectly suits this type of motion graphic. it starts off mellow but as the sequence gets more intense, so does the piece of music. It also affects the pace of the sequence, even though the graphics may not be moving very fast, when the music speeds up we get the sense of pace.

 

• Creative Directors: Olivier Kuntzel & Florence Deygas
• Studio: Nexus Productions
• Year:  2002

“A gifted young grifter scamps and stamps across the screen, his fugitive flights aided by doctored documents and lying lawyers. The scurrying swindler dares viewers to keep up with his caper, but this race is now a chase with a “top man” on his case. Flowing type, smooth lines and cool jazz are a playground for this pursuit, snaking and sneaking across the colorful jet-set world of our confidence man’s creation, slowly fading to reveal the darkened truth.

Kuntzel + Deygas stylistically transpose the handmade design of Saul Bass using decidedly modern means. Accompanied by John Williams’ unexpectedly unctuous score, the duo’s title sequence for Steven Spielberg’s Catch Me If You Can is simply outta sight”.

Purpose:

The purpose of this title sequence is to entertain and inform the target audience. We get an insight into the theme of the movie which seems to be mystery/crime/drama. It is also an informative title sequence as we are met with the names of the Actors, Directors, Producers etc.

Target Audience: 

The audience for this movie would be cinema, i feel. Due to the cinematic nature of the music, the graphics, the transitions, i feel the this would be best suited to the big screen. In terms of age, this sequence in definitely directed at adults, its sense of mystery and crime would not be suitable for children.

Tone:

the tone of this sequence is mysterious yet playful with its jazzy soundtrack and retro ink – like stick figures. The graphics are very clean cut and professional with the use of black and primary colors add to the seriousness of the sequence.

Pacing:

The pacing if this sequence is quite fast. This makes sense as the movie is based around a chase or man-hunt if you will. The jazzy soundtrack really influences the pace of the sequence, the faster the music, the more tense and mysterious the graphic seems. #

Genre:

The Genre of this title sequence would fall under Crime/Drama.

Balance Between Word and Image:

The relationship between the words and graphics in this sequence is brilliantly depicted.  The words in this sequence penetrate the screen with clean black lines and a sans serif font. The way in which the words enter and exit the motion graphic works brilliantly with the jazz soundtrack.

Style of Visual Imagery:

The style of the imagery in this sequence is very clean and professional, with very few irregular shapes being used. Except for the stick like figures, which look very retro and inky.

Sound Design/Soundtrack:

The soundtrack to this sequence really compliments this type of title sequence. It is jazzy yet playful.

TASK 3

This is hand drawn conceptual work of my motion graphic i did prior to creating it in After Effects.